RESEARCH: FASHION DESIGNER – ERDEM

I find this Spring/Summer 2015 collection by ERDEM really interesting, as they have taken inspiration from Victorian biologist and botanical artist Marianne North. North’s botanical studies in the greenhouse of the Royal Gardens in Kew together with her exotic travels around the globe sent ERDEM on a fastidious study of the drama that is nature. The architectural structures of the nineteenth century greenhouses conveyed on sheer dresses create the body’s maps for the collection. I really like the idea of combining elements of architecture with another print into my designs and I find this collection to be very striking and bold.

Above is the Pre-Spring 2016 collection, which again is inspired by Victorian times, yet is interpreted this time through the 1960s lens. The serious mood of the 19th century collection is mixed with 1960s daywear. This collection is certainly brighter in colour and mainly focuses on the print places of the floral theme. I like the idea of creating quite a busy design but then simplifying it with a more graphic outline.

  • Textured
  • Layered – Stitch + Print
  • Great Colour Palette

Screen Shot 2015-10-13 at 10.52.39 Screen Shot 2015-10-13 at 10.50.19

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