Level 6 Field – My FMP ProposalPosted: January 28, 2017
- General Aims
My general aims for this final field project, is to create a surface design collection for the interiors market. My chosen target area for my collection being the 20s-30s contemporary professional couple, which are looking for unique, arty and quality interior products. I will be designing my collection for a living room/ cosy room in a contemporary style house, bringing a mix of east meets west to my designs. My general theme inspired by fusion design, being based on Indian doorways and archways. My collection will be marketed at the mid to higher end of the market, due to the handcrafted elements that I want to incorporate into my outcomes.
- Specific Objectives
My aim is to explore the theme of Indian fusion design, inspired by traditional architecture and motifs to create a contemporary surface design collection. In particular the Indian idea of Vastu Shastra, which is the traditional Hindu system of architecture. Which believes that the threshold and archways of a building are an experience rather than a function, being gateways for positive and negative energies. They have the belief that a beautifully decorated entrance can bring prosperity and luck. After being fortunate enough to go on the Rajasthan field trip in second year, I took many photos of a variety of doorways and archways. Whilst on the trip I always wondered what the meanings were behind the motifs and architectural styles used and thought that my final project would be a great opportunity to further my knowledge whilst creating a collection of fusion interior prints. As the ‘Vastu’ idea is based around the doorway to the inside and I could always take elements of this idea to use to inform my chosen contemporary interior. My dissertation is based on how traditional textiles in the region of Rajasthan, India have been conserved, preserved or adapted, focusing on traditional block printing methods and popularity of contemporary adaptations using traditional motifs as inspiration. So continuing on with the India theme but in a slightly different direction felt fitting for my final project as a natural progression. Looking into the meanings and ideology of thresholds, using these as key inspiration to create contemporary patterns from there different shapes and colours. Researching the crafts theme of my dissertation has also given me a lot of knowledge about traditional hand processes and it’s these that I’d like to use to create my final body of contemporary surface designs.
I will be designing to late 20s to 30s professionals who have a disposable income to spend on mid to high-end interior products. Who are after unique, statement products handcrafted apposed to mass-produced interior products widely available on the current market. My target client is interested in the fusion of east meets west, along with a contemporary interior style mixing modern furniture with textured handmade products. I will be researching into the trend forecasting WGSN further to become more informed of style and colour trends throughout to stay current, but will be taking some key inspirations for my collection from the print and pattern folk trend, Kinship S/S’18. I will then summarise all relevant aspects of my concept into a series of mood boards that I will refer back to throughout the project.
Throughout the project I will be constantly working to build a strong body of work, initially starting off with a sketchbook of general inspirations, photographs, initial sketches and varying mark-making techniques. All before starting to develop and further my designs by hand or digitally but throughout keeping a documented record. I want to creatively develop my ideas and illustrations initially with a range of drawing / mark making techniques which I can then develop in the workshops towards the start of the project, mainly focusing on print. To then create designs that can be repeat printed and layered in the print studio, experimenting using specialist workshop methods such as, silk-screen printing, block/lino printing, as well as where maybe appropriate hand stitch to see what works best for my theme and market. All to produce a selection of samples and designs on a range of appropriate substrates, carefully chosen to suit my client and market area. Using fabrics, as well as experimenting on other materials that may include papers and woods, however this is all dependent on where my research takes me during this first section of this project.
After I get into the swing of the project I will then begin to experiment with throughout with my drawings and ideas to create samples using a range of technical processes from different silkscreen printing techniques, along with the use in relevant areas of hand embroidery to a professional standard. All of my experiments and developments throughout should then help me to create a final collection of interior fabric samples, some of which will then be used to create interior products demonstrating accurately repeating pattern designs, co-ordinating groups of samples using alternative colour way designs. CAD visuals and a final photo shoot of my collection will help to illustrate and neatly present my selected designs in fitting with my chosen market and client.
- My theme / market / client
The late 20s to 30s-target market that I have chosen to go with appealed to me due to the nature of my final collection, being based on the fusion of traditional handmade crafts with western contemporary styles. Creating quality unique products that are at the higher end of the market, in need of clients with a disposable income who can afford to buy one bespoke pieces.
I will begin my research off by looking at my trip images and sketchbook to get me inspired. Before I then research further into my theme, in search of appropriate artists and designers, as well as relevant exhibitions and museums to attend.
- My Brief
My concept for this project is to create an interiors collection for a contemporary sitting room, mixing traditional Indian themes together with modern design styles to create a strong fusion collection. Incorporating traditional silkscreen printing, embroidery and hand carved block-printing skills together with a modern clean design style to create a body of final samples and interior products, which may include a chair, wall decoration, lampshade and cushion. However this is all dependant on the direction in which my project takes me, to see what is the most effective way of showcasing my designs. As I am aiming for the higher end of the market I want to create more bespoke pieces, using hand printed fabric where possible, maybe upholstering a vintage chair in keeping with my chosen clientele. My chosen theme is based around traditional Indian doorways, windows and archways and the idea of ‘Vastu’. My research into this idea will give me the understanding of what it is as well as why and the meanings behind the motifs, I will then use my trip images to influence my initial work. I will then use this information to take inspiration to create patterns from my initial drawings developing these ideas constantly throughout to really push my design skills to create something different.